Xiaomi … Xiaomi is a company from Beijing in China which manufactures Smartphones. Distribution – Besides online distribution, Xiaomi also needs to concentrate on offline distribution if it ever wants to be consistent like some of its top competitors. This shows that Xiaomi is strongly rising in the smartphone market and has already beaten several giants. There are only growing amounts of tension between … Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. This simple framework is used to evaluate the positioning of a firm in a competitive market. The current trade war between China and the United States would deepen the wounds. 9.13.3 Product benchmarking. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and … Here are Xiaomi’s most notable Opportunities: The global GDP is rising, and, as a result, consumers have more and more money to spend on electronics. Register to read the introduction… It is the market leader and a trusted brand in China which has made the country proud. 9.13.1 Xiaomi Company overview. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Adidas SWOT analysis - SWOT analysis of Adidas, SWOT analysis of Starwood Hotels & Resorts, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. Service centers too are limited and all these factors contribute to the low brand equity and reputation. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi . The better phones they manufacture, the more they will be able to capture market share. Brand Differentiation is absent – The smartphone segment has become such that brand differentiation is becoming very difficult. Like every company, Xiaomi faces some Threats: The smartphone and electronics industries have a reputation for being cutthroat competitive. Highest selling Smartphone – The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. Naturally, this would be a two-step process. Huge China and Asia market available – Another benefit to Xiaomi is that the whole Asian market is their playground. News Bitcoin surges to all-time record as 2020 rally powers on Xiaomi can thank low manufacturing costs for their high-profit margins. This means that Xiaomi has had a hard time penetrating these prejudiced markets. It wouldn’t take a lot for a premium manufacturer such as Apple to offer a more budget-friendly device, and that could have devastating consequences. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Xiaomi Corporation which was founded in April 2010 was listed in the Hong Kong stock exchange on July 9, 2018. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. In part, this is thanks to the powerful specifications of the individual components which Xiaomi use in their devices. Xiaomi phones are especially renowned for their camera which is said to be very high resolution and gives excellent photos. There are five forces categories that determine competitive power in a business situation. Thus, they are a huge threat to Xiaomi. If there were to be a model-wide issue with one of Xiaomi’s products, they may find themselves with more support tickets than they can manage, and plenty of unhappy customers. Product innovations & Differentiation – Being a market follower is tough and Xiaomi needs to get a step ahead by introducing highly differentiated phones which have innovative touches to it. Xiaomi has a fantastic opportunity to capture these emerging markets, such as Africa or India, thanks to their great prices. Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. Manufacturing Advantage – China has a huge manufacturing advantage because the country in itself is known for manufacturing and exporting the products. Xiaomi is a relatively new electronics manufacturer, so they’ll need to be extra careful they’re not pushed out of the market. Finally, make sure you also check out our PESTLE analysis of Xiaomi. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. 9.13 Xiaomi. Xiaomi’s pricing strategy is based around not having any brick and mortar stores. Smart Router Market SWOT Analysis 2020 by Players – Xiaomi, Qihoo 360, Tenda, Linksys, TP-Link, Gee, Huawei. Research and Development – Xiaomi invests heavily in R&D and it is a market follower but its major R&D expenses are towards cost advantage and not differentiation advantage. SWOT: Xiaomi, Smart Devices, Worldwide Published: 18 September 2018 ID: G00358551 Analyst(s): CK Lu, Angie Wang Summary Xiaomi, the fourth global smartphone vendor by market share, has rebounded from a sales decline in 2016. Secondly, Xiaomi would need to go about promoting this message with some clever marketing tactics. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Expanding the product portfolio will help the brand in brand building as well as in getting higher revenues. CompanystartedinAugust2010 (7 Yearsago) andhaving a large marketshare inthe china andIndianmarket. Strengths in Xiaomi SWOT Analysis `1. Its Mi and Redmi range of smartphones are famous and well adapted to the market. Here is the SWOT analysis of Xiaomi. This is especially true for some geographic regions, where previously devices were too expensive to even consider. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Rising Brand Awareness – Xiaomi’s brand awareness is rising and more and more people are getting to know about the brand thereby resulting in higher sales across the globe. Dubbed the ‘new Steve Jobs’, Lei Jun is perceived as the face of China Inc, along with Alibaba Founder Jack Ma. By pitching themselves as a “green brand” — i.e. SWOT analysis of Xiaomi . SWOT analysis of Xiaomi can lead the company towards … 3.1 Strengths; 3.2 Weaknesses; 3.3 Opportunities; 3.4 Threats ; Conclusion ; References ; NO CITATION FOR THIS WORK WAS RECORDED . They design, manufacture, and sell many of their products in the country. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Swot Analysis Of Xiaomi. Our website is made possible by displaying online advertisements to our visitors. Xiaomi.com Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. 1. What are Threats in SWOT Analysis . This can be used by Xiaomi, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it … It is said to be the 5th largest smartphone manufacturer as of 2017. This is why majorly all rising smartphone brands are from China – Xiaomi being one of them. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. However, there are ways to improve your employability and stay competitive. There’s a growing environmental consciousness, especially in more developed countries, and Xiaomi may be able to profit from this while saving the planet! The product portfolio of Xiaomi is also limited which further effects the brand image. Here are a few of Xiaomi’s most notable Strengths: Xiaomi offers smartphones and other electronic devices at extremely competitive prices. 9.13.2 Financial performance. Xiaomi should definitely keep their guard up. The methods … Threats in the SWOT analysis of Xiaomi Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. an environmentally-friendly brand — Xiaomi may be able to set themselves apart from the crowd. This means they are capable of large marketing campaigns, long legal battles, and plenty of investment into new technology. First off, Xiaomi’s budget-friendly pricing allows them to compete for the more budget-friendly consumers in developed regions. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. As it mainly follows online sales model, which is becoming popular in many countries, it should expand to countries where E-commerce mode of purchase is well established or in the process of establishment. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) … On the topic of branding, Xiaomi has another opportunity for growth. This will become especially difficult when more and more brands come from China. The report was conducted to analyze from marketing strategies perspective why Axiom has made such a big success In smart phone business since It was founded In 201, and to make some recommendations for Its further success. This perception leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints. So what are these political factors? Xiaomi inc swot pestle 1. December 27, 2017 December 12, 2018 admin Case Study Xiaomi. As a result, it cannot take advantage of the skimming price or the advantage is not as profitable as it would be for Samsung or Apple or other such high end brands. 6827 Words 28 Pages. Xiaomi co-founder and CEO Lei Jun is an effective business leader named “Businessman of the Year” 2014 by Forbes Asia. Naturally, the political factors affecting Xiaomi are related to its being a largely-Chinese organization. E-commerce advantage – The Flash sale model is a very popular model which has worked wonders for Xiaomi. Weaknesses in the SWOT analysis of Xiaomi, Opportunities in the SWOT analysis of Xiaomi, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. Swot Analysis Of Xiaomi Company 1527 Words7 Pages Looking for good employees is one of the most important tasks of Xiaomi senior. Admittedly, Xiaomi does have one particular Weakness holding them back: Xiaomi is a Chinese electronics brand. November 12th 2017. These low manufacturing costs are likely due to the low cost of labor in China, as well as the significant economy of scale which arises when manufacturing so many devices. Secondly, it allows them to enter new, previously-untapped markets in which smartphones were previously too expensive. 736 Words 3 Pages. Strengths: The Xiaomi … However, there have been reports that Xiaomi lacks the customer service infrastructure to adequately serve all of their recently-acquired customers. Unlike Samsung or Apple, Xiaomi has made little effort to grow its brand with the use of brick and mortar stores. Despite their affordable prices, Xiaomi has a reputation for building high-quality products. It's often hard for fresh graduates or interns to determine their employability. Brand Image and Equity – Because the advertising and marketing efforts are poor, the brand image is not so good as Samsung or Apple or other such competitors. One of the Largest Smartphone maker – Xiaomi is one of the largest smartphone makers in the world. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. China is without a doubt one of the strongest manufacturers in the world. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Download PDF. Unfortunately, Xiaomi has a relatively weak brand. Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. 9.13.4 Strategic initiatives. In this model, the product is made available only in limited quantities and sold at a very low price. Expansion – Covering the developing countries and the emerging markets should be the priority for Xiaomi. Xiaomi: an overview. What’s more, Xiaomi devices are well put-together at the assembly level. XiaoMi. They define good employees … Xiaomi Company Profile and SWOT Analysis from Platform Executive is a cost effective solution for building your platform-based business. I love writing about the latest in marketing & advertising. 3.0 Xiaomi SWOT analysis 2017-2018. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. As a result, the smartphone and electronics market is growing organically. Specifications of the smartphones produced – Xiaomi smartphones are technologically advanced as well and they give higher tech specs at lower price. Growing year on year – The company which started manufacturing in 2011 has grown by leaps and bounds and is regularly growing year on year. While Xiaomi does have a few “Mi Stores” located around the world, they could certainly invest in some more. These brick and mortar stores would not only improve Xiaomi’s offline sales channels, but they would also improve the company’s perception as a luxury or high-quality brand. Good Quality products – Even at such low prices, no one can doubt the quality of Xiaomi phones. Brand Building – Brand building methods such as Sales promotions, Trade promotions, ATL campaigns and BTL campaigns should be launched as regularly as possible to build a better brand image. As a result, most potential customers who have the potential to buy high end smartphones are also buying chinese smartphones for their lower prices. This is a particularly powerful opportunity for Xiaomi, since it only involves competing against other budget-conscious manufacturers, such as Huawei, but not luxury brands like Apple. The smartphones are regularly rated high on all E-commerce portals – a further proof that Xiaomi does not compromise on quality even if lowers the price regularly. Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. SWOT Analysis is a strategic business planning …. Please consider supporting us by disabling your ad blocker. However, the advertising is erratic at best and is never consistent. SWOT Analysis of XIAOMI 1. Excellent entrepreneurial team member, e.g. Offline Distribution – Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. But it will help the brand to create a long term image and equity. Xiaomi swot analysisStrength1. Xiaomi Case Study Examples. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Xiaomi has shocked the world with their ability to sell high quality, high tech phones for so cheap, but it all comes down to their pricing strategy. Low Skimming price – While other smartphone manufacturers survive on skimming price, Xiaomi launches its own phones at low prices in the flash sales. As China lies within Asia and as Chinese mobile brands are highly penetrated in the Asian markets, Xiaomi still has a lot of ground to explore. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. M Image “Xiaomi Mi 5“ by Maurizio Pesce is licensed under CC-BY 2.0. We’ll also look at some of the manufacturer’s Weaknesses, as well as Opportunities and Threats for the future. Overall, Xiaomi is in a pretty good place. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Xiaomi Inc. Report contains a full version of Xiaomi PESTEL analysis. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. Xiaomi needs to increase its sales and service centers both if it wants to retain its customers. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. Xiaomi Pestle Analysis. Despite its weak branding in the Western hemisphere, Xiaomi is one of the largest tech companies in the world. The brand launches ATL campaigns only when coming up with a new product. This is due to cheap labour and due to the technology built over time. People want cheaper alternatives so that they can change their phone every alternate year. Xiaomi is a Chinese brand in every capacity. It has been extremely successful using its innovative marketing approach to sell its products online. CompanyProfile: Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile apps,laptopsandother electronicdevices. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Xiaomi's Xiaomi encounters both internally and in macro environment that it operates in. Xiaomi is a company from Beijing in China which manufactures Smartphones. More over, it needs to advertise these advantages to get more and more customers to buy their products. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. Threats- Xiaomi: Designing an Ecosystem For the "Internet of Things", Chinese Version. Product Portfolio – Product portfolio of Xiaomi is limited and it has 2 major series which actually contribute to the complete revenue of the brand. Penetrative Pricing – Xiaomi has the strongest penetrative pricing advantage because it generally uses direct marketing techniques and avoids dealer and distributor margins. SWOT Analysis of Xiaomi: Final Thoughts Overall, Xiaomi is in a pretty good place. Xiaomi being the “Coolest Company” in the heart of its users is committed to continuous innovation. Strength. you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few “Mi Stores” located around the world, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. Also in terms of Opportunities, Xiaomi might be able to capture many of the emerging smartphone markets in less developed areas, such as Africa. Xiaomi Strategy Case Study. Consumers and tech critics alike are consistently impressed by how much bang you can get for your buck with their smartphones. Your email address will not be published. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. Tags: swot analysis swot analysis. This is due to cheap labour and due to the technology built over time. As always, Xiaomi needs to be careful with their competition, and should probably invest some more money into customer service to avoid a PR disaster! SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. This is extremely important for two reasons. The dying need for expensive smartphones – People are tired of spending money every year on a Samsung S8 or the latest Apple Iphone. By the end of the case, students should be able to: Understand the broad macro-environment of Xiaomi and the Chinese smartphone industry in terms of … This shift in consumer preference is to the benefit of Xiaomi. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. In this SWOT analysis, we’re going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomi has seen extremely quick growth over recent years, selling many millions of smartphones. January 4, 2019 By Hitesh Bhasin Tagged With: SWOT articles. 9.12.5 SWOT analysis. Quite consistently, Xiaomi has posted profits amounting to hundreds of millions of dollars. Variety of smartphones and other devices available: Xiaomi has a variety of smartphones at different prices in its portfolio, catering to different types of customers. Summary Xiaomi is a rising smartphone brand from China that is growing through its innovative online selling model and marketing techniques. Thus, they are a huge threat to Xiaomi. China is also one of the largest consumers in the Asian market. It’s worth mentioning that much of Xiaomi’s sales are currently accounted for with eCommerce. Let's stay in touch :), Your email address will not be published. Connected Health Market SWOT Analysis 2020 by Players - Xiaomi, Samsung, Athenahealth, Epic Systems 11-20-2020 05:15 PM CET | Health … SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and wifi routers. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. Analyse the various strategic business units in Xiaomi's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio. 9.13.5 SWOT analysis The List of Tables and Figures (Totals 79 Figures and 135 Tables) Figure Glass Platform Smart Scale market, 2015 - 2026 (USD Million) Figure Stainless Steel Platform Smart Scale market, 2015 - 2026 (USD … Figure 2-2 : Xiaomi SWOT Analysis ..... 13 Figure 3-1 : Segmentation, Targeting and Positioning (STP) for Xiaomi MiSpectacles 20 Figure 3-2 : A Framework to Identify Customer Value Propositions ..... 23 Figure 4-1 : New Product Development Process..... 25 Figure 4-2 : Real Time Eye Blinking Detection … Offline distribution would also mean higher expenses and therefore a rise in price. You can follow me on Facebook. Unfortunately, Xiaomi has a relatively weak brand. Key Learning Outcomes. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. This market penetration of Smartphones is for the benefit of Xiaomi. Show More. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. Each brand is coming up with products which are almost similar, thereby making it difficult for the customer to choose one brand over other. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. Most players in these markets are well-established brands with plenty of capital to support them. View original. Every company in a business has certain frameworks that they …, What is SWOT Analysis? This model made the consumers crazy and each Xiaomi looked like a price which was hard earned. Threats can emerge from various factors such as - economic growth, increase in consumer disposable income, changes in consumer preferences, technological … However, this presents new areas for Xiaomi to work on, such as green branding or brick and mortar stores. Furthermore, Xiaomi has a relatively weak brand perception overall. Penetration of Smartphones – Across the world, the smartphone as a product is being adopted and people are using more and more smartphones with combination of Internet. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Xiaomi is facing in its current business environment. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Threats are macro environment factors and developments that can derail business model of Xiaomi Ecosystem. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi. Swot Analysis Of Xiaomi 736 Words | 3 Pages 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. For example, Xiaomi is able to sell millions of devices in the Asian market, especially in China and India, which would be impossible as a luxury brand such as Apple or Samsung. Also, the company is not entirely dependent on the smartphone business and it is diversifying into various consumer electronics products like smart TV, fitness bands, notebooks, air purifier, water purifier etc. Service – The lack of service centers equivalent to the number of sales by the brand is a worrying statistic. Xiaomi Swot Analysis. China is without a doubt one of the strongest manufacturers in the world. 2106 Words 9 Pages. 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