Idli / Dosa Batter. Now without any delay, I will share how I made the batter and the idli and dosa. Yet, not everyone dares to venture out of their comfort zone, exploring different avenues, taking endless risks. It’s the love and care she puts into her cooking, and the sheer freshness of the meal itself that comforts you. During the time which Musthafa had spent on weekends in the kirana shops he noti… We used common sense to be at the forefront of innovation. In no time, we scaled up the business. We also introduced new ready-to-cook product categories, including Malabar Parota, Whole Wheat Parota, and Whole Wheat Chapati. Whether it is the iD Trust Shop—world’s first branded shop with no salespersons—or #ShareTheGoodness initiative launched on World Idli Day, or social campaigns such as #KhaanaKhaaya for Mother’s Day, #iDPledge for Independence Day, or ‘Meet Your Neighbour’ initiative, iD Fresh has become synonymous with trust, tradition, and community. Bloomberg | Quint is a multiplatform, Indian business and financial news company. The shelf-life is lesser for this cooked barley batter. You could also buy the dosa batter off the shelf, especially in cities like Chennai and Bengaluru. We decided to give ourselves six months to turn things around. 100% Natural No preservatives Premium quality ingredients ... process follows two rules - keep it natural and keep it clean. When traditional manufacturing failed to match our business expectations, we collaborated with a German company to co-develop a machine that could make 4,500 kg of batter an hour—100 times the output of traditional machines! P C Musthafa is the Chief Executive Officer. In 2012, within months of exiting Chennai, we expanded to Mumbai, Hyderabad, Pune, and Dubai. At a time when the company was facing its worst financial crisis, employees continued to work diligently—at one point, without any salary for three months. Made with no added preservatives, it gives you the true taste of barnyard millet. From the fields till it reaches your table, we make sure everything we make and every step of the process follows two rules - keep it natural and keep it clean. Look for batter with a shorter shelf life as it’s less likely to have cooking soda or other additives. For, where else would we find a bigger market for idli-dosa batter! That’s one of our biggest USPs,” he said. Patience is crucial. The world recognises us today as a brand that cares. It is nutritious and tastes good. For, as the son of a daily wage labourer for whom three meals a day was once a luxury, money will always be the means to an end. The Spectacular Backdrop of iD Fresh Batter iD fresh food was founded in the year 2006 by an IIM-Bangalore alumnus PC Musthafa and his cousins, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TD. Whether it’s our award-winning, boat-shaped, reusable packaging for the idli-dosa batter or our authentic South Indian Filter Coffee that comes in a unique ready-to-use liquid form, we are always trying something new. #Innovember #EverybodyCanVada pic.twitter.com/Rcejya7h2I. You can extend the shelf life of Idli/dosa batter by following these points- 1.Skip adding salt or sugar to the batter. ID Idly & Dosa Batter is made from freshly ground, finest quality rice, urad dhal, methi seeds, RO purified water and pinch of salt. The journey hasn’t been easy though; it has been fraught with myriad tricky decisions—often at the cost of lucrative deals. Even our patented, squeeze-and-fry vada batter packaging design, that blends the complex art of traditional vada making with the simple science of modern technology, was an important milestone. With our cold-chain management, we ensure that all our products are maintained at a temperature between 0 to 4 degrees Celsius, till it reaches the consumer. The thing with success is that it is infectious. Looking back at my early life in a small village in Wayanad, sans electricity and basic material comforts, I’m pleasantly surprised by the turn of events. iD Fresh Food was in expansion phase and adding several outlets to its distribution network. Besides idly/dosa batter, their ready to heat and serve Parotas are also quite popular in the market. Shelf Life - 8 Days if refrigerated. As we are using cooked barley, after fermenting, store the batter in the refrigerator right away and also use it within a couple of days. We soon realised that it takes more than an idea—no matter how brilliant—to run a successful business. Min order quantity: 1 carton ️ Seller based in United Arab Emirates ️ SKU: 6291104183568 ️ Also, the plan to sell Malabar parotas, which have a shelf life of three days, took off. Our hygienically ground white batter can make the softest of softest idli’s. With an initial investment of Rs 50,000 and a 50-square-feet kitchen with a grinder, mixer, weighing machine, sealing machine and second-hand scooter (for delivery), the five of us started making the idli-dosa batter and delivering it to neighbourhood stores. Now, our vision is to become a fully organic company that makes organic food affordable and accessible for all. Ironically, Mustafa is not a coffee drinker. This is because it’s more than just about the taste, when your mother cooks. The idea of starting an idli-dosa batter venture first popped up rather casually by my cousin Shamsu, while I was pursuing my cherished dream of getting an MBA from IIM Bangalore. It can be used directly from pack to make puffy idlies, and soft and crisp dosas. Their products are available in air tight packets with a shelf life of seven days. One of our great Bangalore discoveries is ID Foods — producer of awesome idli/dosa batter, parothas and now even chutneys. The company is known for its popular product, Idly-Dosa batter that it sells through retail outlets. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. Transportation is difficult to transport the batter to all the customers even though we have enough customers. An iD Fresh Food buffet served during an event. as i mentioned earlier, dosa recipes are very common breakfast recipe in most of the south indian households. The coffee decoction is the first with a much longer shelf life. Fermentation to right degree is key. iD would like to be in a state where there will be a … From setting up a rickety candy shop in my Kerala village to saving up to buy three goats—and then, a cow—and selling milk, the want of capital was never a deterrent for my business plans. PC Musthafa is CEO and co-founder of iD Fresh Food. Idly Dosa Batter Pouch - Buy Food Pouches at best price of Rs 220/kilogram from Multiflex Packaging (India). It took me about 10 hours for this batter to ferment nicely. Shelf life 14 days when kept under refrigeration(5°C) For years, people have hand-rolled the Vada and perfected the iconic hole using their hands. The company provides 55,000 kgs of Idly/Dosa batter per day, with other yummy products like Parotas, Vada batter, Chapati and paneer among others to more than 30,000 retail outlets. (Photo: iD Fresh), Missing BloombergQuint's WhatsApp service? Simply mix well, if water has separated during storage. Our biggest asset has been our team. The batter then travels to retailers near you. Indian Institute of Packaging (IIP) presented the Indiastar 2015 award to iD Fresh Food for its innovative packaging of it's iD Idly and Dosa 1 kg Batter This award is the 5th edition of Entrepreneur India Awards 2015, organized by US-based, Entrepreneur Magazine in media partnership with Times Now. The Rs 10 lakh loss hurt the business, but what worried us more was the likely loss in morale. iD’s batters have a shelf life of three-to-seven days. iD Fresh Food (India) Private Ltd., is a leading ready-to-cook and eat packaged food company serving several cities in India. Easy on pocket as you get 1 kg batter for under Rs. About 15 years ago, when my cousins ran a kirana store in Bengaluru and I worked with a top multinational, we used to spend hours discussing prospective business ideas. By 2009, we were supplying 3,000 kilograms of batter to stores in Bengaluru, clocking an annual revenue of Rs 1 crore. The company, meanwhile, is exploring local tie ups. Especially with key decisions, such as deciding on investors. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. You can use this mix for preparing plain dosa, masala dosa, butter dosa and other variants of this delicious food item. The Best Quality of rice, urad dal, and methi is sourced and stored in a clean and dry warehouse.The ingredients are then lifted into the manufacturing unit. We continued to push our product with retailers as well as consumers. 75 only and can make 15-16 dosa or idly with it so not even Rs 4.3/dosa Dosa mass must be consumed within 7 days after the date of manufacture, which means that no preservative is added to the amma dosa dough.. Never an end in itself. The views expressed here are those of the author and do not necessarily represent the views of Bloomberg Quint or its editorial team. By the ninth month, we were selling 100 packets daily. The shelf life of dry batter is up to 1 year Small-scale entrepreneurs can find their market easily. We wouldn’t do anything less when we serve our families and yours. Usage: Please empty the batter in a clean bowl. Read about company. In the meanwhile, we started supplying the returned packets to B2B stores (before the expiry date) at a reduced price, thereby helping us stay afloat until the retail sales picked up. There was no use of chemicals or any other additives. “At iD, the products are devoid of preservatives with a shelf life of around 3-7 days. We’ve poured our love into them by using only natural ingredients and keeping it preservative-free all the way. Our foods are very much the same. Back then, we were just driven by the desire to do something on our own, to make a difference to people’s lives—even if in small ways. Photo: iD Fresh. The Idli / Dosa batter comes in … And that’s when we decided to expand to Chennai. Participants of the ‘Meet Your Neighbour’ initiative. iD started with packaging Idly-Dosa batter and has since diversified into Malabar Parota, Wheat Parota, Chapati, and Chutneys. Aarogya Kitchen - Offering Rice 1Kg Dosa Batter, Energy: 172.5 Kcal, Packaging Size: 1 Kg at Rs 45/litre in Ghaziabad, Uttar Pradesh. Shelf life 14 days when kept under refrigeration (5°C) This dosa mix has a shelf life of 12 months from the date of manufacturing. Add only when you are ready to use it and only in that amount that you are using instead of the complete lot. “iD Fresh products are 100 per cent natural without any preservatives or additives in it,” says Mustafa. We made conscious efforts to hire young talent from remote villages and small towns, and trained them in manufacturing and sales. And, our ambition would be to become a $10-billion company! With Helion Ventures (2014) and Premji Invest (2017), we have been incredibly fortunate to find partners who share the same vision and ethical values. Our traditional idli dosa batter is made in that ratio exactly. (Photo: iD Fresh), PC Musthafa (left) and the ID Fresh Food team. For a perishable product with a low shelf-life of just 3-6 days, distribution is key to reducing wastage and keeping stock fresh. When the other brands were focused on increasing shelf life by adding additives, iD intended on doing the exact opposite. ideally, the dosa batter is made in bulk and it can easily go up to a week. F2F White Idli/Dosa Batter. For idly's use batter as it is. For a healthier and greener future, we need to invest in smart packaging, facilitated by cutting-edge technologies. The idea was introduced by PC Musthafa when his cousin, who had a kirana store constantly complained about the quality of dosa and idli mixes produced by the local vendor. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. Mr T & I rejoice at the thought of crisp dosas for breakfast — and ID Foods Bangalore makes that dream come true! iD FRESH FOOD: A COMPLIMENT TO HEALTHY HOMEMADE COOKING Rizwana M., Ramaiah Institute of Technology ... First mover in RTC category of idli dosa batter Quality in terms of ingredients, freshness and ... Perishable nature of the product/short shelf life The cold storage chain is crucial to maintain the shelf life of the product. With our innovative packaging, we have made it possible for everybody to Vada. Get contact details and address | ID: 21487165062 Join our. Also find here related product comparison | ID: 19290330488 With our new proposition #MadeWithLove, we look to redefine the language of love, through food. With a good amount of micronutrients and dietary fibre, the Millet Amma Barnyard batter is an ideal start with a taste that can replace the traditional rice-based dosa or idli batter. “Idli and dosa batter has very short shelf life. Here’s a little glimpse into how we make our idli and dosa batter that millions enjoy every day. Even as a child, I was bitten by the entrepreneurial bug. Their faith and dedication have driven us to greater heights. The same hygienic process and care goes into making all our products. Similarly, re-entering the Chennai market, as a parota company and then slowly building a trusted network with retailers, was a strategic victory. When iD was launched in 2005, that’s exactly what they did by providing unadulterated 100% natural idly/dosa batter. Organic and higly nutritious hence a variation is introduced pouring the batter to ferment nicely in and. And methi are now combined all the customers even though we have it... 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